New ADVICS North America President
June 26, 2011

Dear Sir or Madame;

It is with mixed emotions that I am writing to inform you that I leave the office of President and CEO of ADVICS North America, Inc. effective June 29, 2011.  I will be returning to ADVICS Co. Ltd.

I would like to take this opportunity to express my sincere appreciation for your support and friendship during my stay in the United States.

I am pleased to introduce Mr. Takahiro Goshima as my successor.  He will arrive to ADVICS North America, Inc. on July 6, 2011.  I would greatly appreciate if you could kindly extend the same support and friendship that you have given to me.

Best wishes for good health and continuous success to you and your family.

-Kenji Yasuda​

Establishing Engineering and Sales Company in Germany
July 20, 2011


ADVICS CO., LTD. (Head office: Kariya, Aichi; President: Takeshi Kawata) is establishing an engineering and sales company in Germany.
ADVICS set up an office in Belgium in April 2008 to survey the European market. 
By establishing the new company, ADVICS intends to find potential customers in the European market, step up sales activities, start development and technical support for customers, and build a base in Europe.
These activities will help ADVICS assuredly seize business opportunities and ensure global growth as a system supplier.

ADVICS will further strengthen its global network by establishing the new company. Furthermore, ADVICS will identify market needs in each area and deliver "safety" and "reliability" to customers all over the world by developing and supplying brake systems that meet their needs, as the company takes the next leap forward.

Summary of new company


1. Company name
ADVICS Europe GmbH
2. Establishment
July 2011 (Planned)
3. Address
Neu-Isenburg in Germany
4. Capital
500,000 Euro (About 58,000,000 JPY)
5. Investment ratio
100% invested by ADVICS CO., LTD.
6. Representatives
President: Kenji Tomiita (Representative of ADVICS Europe Office)
7. Employees
8. Scope of operation
Engineering and sales of brake systems and components for automobiles including two-wheel vehicles

For further information, please contact Corporate Administration Dept.

Phone : +81 (0)566 63 8000
Facsimile: +81 (0)566 22 8021


Aisin Group supports the relief of the Tohoku disctrict - off the Pacific Ocean Earthquake
June 1, 2011

ADVICS CO., LTD. (Head Quarters: Kariya City, Aichi Prefecture, President: Takeshi Kawata) has announced that twelve Aisin group companies listed below will donate a total of 100 million yen for earthquake relief efforts in the Tohoku district - off the Pacific Ocean Earthquake.
We express our deepest sympathy to all those affected by the earthquake, and hope for recovery in the area as early as possible.

[Twelve Aisin group companies]
Aisin Seiki Co., Ltd.
Aisin Takaoka Co., Ltd.
Aisin Chemical Co., Ltd.
Aisin AW Co., Ltd.
Aisin Keikinzoku Co., Ltd.
Aisin Development Co., Ltd.
Aisin Kiko Co., Ltd.
Aisin AI Co., Ltd.
Aisin Sin'ei Co., Ltd.
Aisin AW Industries Co., Ltd.
Hosei Brake Industry Co., Ltd.
ADVICS Co., Ltd.



Enhancement of China Operations
December 1, 2010

 ADVICS CO., LTD. (Head Quarters: Kariya City, Aichi Prefecture, President: Takeshi Kawata) will establish an engineering and sales company, and a manufacturing company to produce control brake parts in China in 2011.
 The new companies are being established to strengthen the company's China operations with the aim of discovering new customers and promoting sales in the aftermarket of China's automotive market, which continues to grow rapidly.

 The engineering and sales company will develop and propose competitive brake systems that better reflect local needs in a timely manner by building a system that enables swift response to local customers. The new company will give ADVICS its second overseas engineering base, another being in the U.S.A.
 The new manufacturing company will be ADVICS' third in China after Tianjin and Guangzhou. By starting up local production of control brake parts, ADVICS will be able to supply all fields of actuation, foundation and control brake parts within China. These new companies will be an integral part of seizing business opportunities to expand market share and grow globally as a system supplier.

 By establishing the new companies in China, ADVICS will further strengthen its global network and, by watching market needs around the world and providing the very best brake systems, ADVICS aims for greater business in its efforts to deliver "safety" and "reliability" to customers around the world.

1Summary of Engineering and sales company


1. Company name
ADVICS China Co., Ltd.
2. Date to be established
May 2011 (Planned)
3. Address
Changzhou, Jiangsu Province
4. Capital
US$ 2 million (Approx. JPY 170 million)
5. Representatives
Chairman: Shoichi Masaki
 (Senior Managing Director, ADVICS CO., LTD.)
President: Yakata Tsujii
6. Line of business
Support services related to engineering and sales of automotive parts

2Summary of Manufacturing company
1. Company name
ADVICS Fuzhou Automobile Parts Co., Ltd.
2. Date to be established
February 2011 (Planned)
3. Address
Five Jushan District, Qing Kou Town, Fuzhou, Fujian Province
4. Capital
US$ 31 million (Approx. JPY 2.6 billion)
5. Representatives
Chairman: Shuzo Matsumoto
 (Senior Managing Director, ADVICS CO., LTD.)
President: Motoshi Ito
6. Line of business
Production and sales of control brake parts
7. Sales volume
US$ 175 million (Approx. JPY 15 billion) estimated for FY2017
8. Production start
April 2013 (Planned)
9. Employees
220 estimated for FY2014
10. Plant size
Site area; Approx. 66,700, Floor space; Approx. 9,600

For further information, please contact Corporate Administration Dept.

Phone : +81 (0)566 63 8000
Facsimile: +81 (0)566 22 8021



AISIN Group to transfer partial brake business to ADVICS group
October 9, 2009

​SEYMOUR, IND., October 9, 2009 – Aisin Holdings of America (AHA), a subsidiary of the Aisin Group, a global, Tier One automotive supplier and components manufacturer, today announced that Aisin Group will transfer part of its automobile brake production business to the ADVICS Group.

ADVICS was established in July, 2001, when Aisin, Denso Corporation, Sumitomo Electric Industries, and Toyota Motor Corporation joined together to create a company to  develop and sell automotive brake systems. Aisin has since produced and supplied components for ADVICS’ brake system development.


With the penetration of clean energy vehicles, Hybrids and ITS technology in the global automotive industry, the demand for product innovation has increased significantly, especially in the automotive supply sector. Additionally, global demand for small and low-cost cars is further intensifying competition between low-cost components producers according to Kenji Tsujimura, president & CEO, AHA.


“It is under these circumstances that both Aisin and ADVICS recognized that the foundations of the brake business could be strengthened by enhancing product and cost competitiveness, and streamlining business operations with further collaboration in development and production,” said Tsujimura.


Details of the Agreement include:
  • Partial transfer of Aisin production facilities in Kariya City, Aichi, Japan, including its subsidiary, AS Brake Systems, Inc., stock and property to ADVICS by April 1, 2010.
  • In North America, AHA, Seymour, Ind., will transfer stock of Aisin Brake & Chassis, Inc., Terre Haute, Ind., to ADVICS North America, Plymouth, Mich.

About Aisin
Aisin Group is headed by Aisin Seiki Co., Ltd., with corporate offices in Kariya City, Aichi, Japan. Aisin Group is a Tier One, worldwide supplier of automotive components such as brakes, transmissions, drive train, chassis, body and information-related systems and components, and engine-related parts. In North America, the Aisin Group has 28 manufacturing, R & D and sales centers, and approximately 8,000 associates. With consolidated sales of more than $22 billion, the company employs more than 73,000 people world wide.

ADVICS is one of the world’s leading Tier One suppliers of electronic brake systems and foundation brakes. The company, which has worldwide operations in six countries, and consolidated sales of nearly $4 billion, employs nearly 3,000 people.

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